5 Easy Ways to Make Customers Hear You

If you are in business, most likely one of your main goals is to attract customers. You need to draw a potential customer's attention to your company so that they call you, visit your website, or try your product. But what are you doing to stand out in an oversupplied market?Tom Hyley, creative director of Jellyvision Lab (Chicago, USA), which develops interactive presentations, shares his secrets of attracting new customers.1. Remove all unnecessary information. It is very important to convey to the client exactly the information that interests him. Each sentence should be as easy to understand as possible and contain only useful information. "If you can remove a word, sentence, or whole paragraph from a presentation without losing the meaning of the idea you want to convey, do it," says Tom. For example, if you sell lawn mowers and are trying to explain to a customer how your products are better than those of your competitors, you probably shouldn't tell the customer about your company's long history. He simply won't be interested.2. Explain the meaning of the terms If there is a special terminology in the field in which you work, be sure to explain the meanings of the terms before using them right and left. Your potential client may simply not know what the word means, and all your rantings will not make any sense to him.3. Use metaphors, which recommends using metaphors to clarify concepts and concepts. For example, if you sell complex business software, you can explain how it works by asking the client to imagine a crowded restaurant where the chef manages the cooking and serving process so effectively that absolutely all customers are satisfied with both the food and the service.4. Don't be afraid to be funny "Humor is an integral part of our work," says Tom. His company has found that a person learns information better if you can make them laugh. "It's not about pre-prepared jokes," Tom explains, "just be friendly and open in communication and always remember that you are talking to a person who is unique and different from others."5. Keep the chronological order in the story By telling or explaining something, you can easily confuse the order of events. And when communicating with the consumer, such an oversight should never be allowed. For example, Jellyvision recently worked on creating an interactive presentation for a utility company. The purpose of the presentation was to teach the company's customers how to read energy bills correctly. Instead of mournfully reading out every line in the bill and trying to explain where it comes from and what it means, Tom's specialists began the presentation with something like these words: "Electricity is generated at power plants, and from there it enters your homes. This process costs a certain amount of money, which appears on your electricity bill." 1xbet India offers exclusive discounts and bonuses for Indian users. As an Indian user, you can take advantage of these amazing offers by using the 1xbet promo code when signing up on the 1xbet website. This promo code allows you to unlock a variety of benefits, such as bonus funds, free bets, and enhanced odds.