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Opening Keynote Presentation

GOLD Lactation is pleased to offer our opening Keynote Presentation open to the general public. Our Keynote Presentation always discusses historical, biological, or sociological topics in regards to lactation and breastfeeding, and is meant to appeal to a wide range of health care professionals.

We're thrilled to have Dr. Amy Brown as our 2017 Keynote Speaker. Dr. Brown's presentation "Breastfeeding as a Public Health Issue: Do we Have the Right Approach?" will kick off our 11th Annual Lactation Conference on April 3rd. We invite you to join us at either of our two live sessions or access the public recording of this talk until April 17. Simply reserve your seat to receive exclusive access.

Need CERPs or other credits? Only Delegates registered for the full conference will be able to claim continuing education hours and can do so by logging into the Delegates Area prior to watching the presentation. To learn more about registereing for the conference, please visit this page. Registered Delegates will have access to this presentation and 27 additional presentations until June 2, 2017 (Annual Members will have until June 15, 2017).

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preterm-speakersKeynote Speaker & Presentation Info

Dr. Amy Brown, PhD
Biography:

Dr Amy Brown is an Associate Professor in the Department of Public Health, Policy and Social Sciences at Swansea University in the UK. Her research explores psychological, cultural and societal barriers to breastfeeding, with an emphasis on understanding how we can better support women to breastfeed and subsequently raise breastfeeding rates. Her primary focus is how we can shift our perception of breastfeeding as an individual mothering issue, to a wider public health problem, with consideration how we can make societal changes to protect and encourage breastfeeding. Dr Brown has published over 50 papers exploring the barriers women face in feeding their baby during the first year and has recently published her first book ‘Breastfeeding Uncovered: Who really decides how we feed our babies’. She is a regular Huffington Post blogger, aiming to change the way we think about breastfeeding, mothering and caring for our babies.

Abstract: Breastfeeding as a Public Health Issue: Do we Have the Right Approach?

The majority of women should be able to breastfeed, but elements of their experience are ultimately stopping them from doing so. Breastfeeding works best when done responsively but many psychological, social and cultural factors work directly or more subtly against responsive feeding, meaning that many mothers experience difficulties with breastfeeding which can lead to premature weaning. These factors can include separation of mother and baby, a lack of understanding of breast milk production, public attitudes and wider pressures of motherhood to name a few. If we want to support mothers to breastfeed we must understand and target these wider factors to create a supportive breastfeeding environment. It is important however that our approaches to breastfeeding promotion and education are perceived positively by mothers in order for them to be effective. In this presentation I’ll be addressing the common barriers to breastfeeding and their impact, along with new research that looks at how mothers perceive common breastfeeding education messaging and what this research tells us about how we can change our approach to ensure our messages have the intended impact.

Live Presentation Schedule

Apr 3, 2017 16:00 UTC/GMT - (Show local time)
Apr 3, 2017 22:00 UTC/GMT - (Show local time)

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preterm-detail-iconAdditional Information

CERP & other CEU Certificates:

*Only registered Delegates for the full conference will be awarded educational credit for this presentation and need to view the live presentation/recording through the Delegates Dashboard.

*Please be aware that the Handouts to this presentation are for use only by individuals who have attended the live or recorded version of this presentation; and that they are for personal use only and are not to be shared with other non-attending individuals. Thank you.