Presentation Information

Amy Barron Smolinski

Lies and Lactation Cookies: Raising the Bar for Breastfeeding Support Groups Online

Abstract:

Millennial parents live and learn on social media. Yet, much of the information available online, even through lactation “support” groups, is outdated, inaccurate, and counterproductive. Millennial parents, particularly mothers, also place pressure on themselves to get parenting “right,” which leads to a complex and dangerous blend of anxiety, guilt, and fear surrounding all of their parenting decisions. Facebook closed groups can be an effective platform for creating a virtual breastfeeding support group, but just as in real life, the groups must be properly facilitated. This presentation offers step by step guidance to creating, setting up, and maintaining a Facebook breastfeeding support group. We’ll deconstruct common controversies that occur within social media, and analyze conflict management strategies to create safe spaces online.