Presentation Information

Panel Discussion 2019

It’s Time For a Change in the Way We Market Breastfeeding and Human Milk

  • Speaker: Panel Discussion 2019 ,
  • Presentation Type:
  • Duration: 60 Mins
  • Credits: 1 CERP, 1 CME, 0.1 Midwifery CEU, 1 Dietetic CEU
Abstract:

We don’t often think about “marketing” breastfeeding/chestfeeding and human milk, but when it comes to public health messaging, that’s exactly what we’re doing. Marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising”. Recent public health campaigns have been successful at increasing breastfeeding initiation rates, but the duration of exclusive breastfeeding remains low, certain groups that question the safety of exclusive breastfeeding are gaining traction, and lactation professionals continue to be seen as “pushing breastfeeding” and causing feelings of guilt of shame. Clearly it is time for a change. This panel of experts will look at the reasons why marketing of breastfeeding and human milk is important, the impact of recent marketing campaigns, and what we could be doing better.