Presentation Information

Fake Followers, Real Damage: The Rise of Influencers and the Warped World of Breastfeeding Advice

• Speaker: Charlotte Treitl , IBCLC
• Presentation Type:
• Duration: 60 Mins
• Credits:

Abstract:

They’ve got a ring light, a discount code, and absolutely no qualifications. Welcome to the algorithm-driven circus of influencer parenting—where misinformation goes viral, bottle deals get more airtime than public health, and the quiet, messy reality of breastfeeding is filtered beyond recognition. In this no-holds-barred session, we take a critical look at how influencer culture is reshaping parenting norms and undermining breastfeeding support. From cherry-picked journeys and aesthetic overshares to sponsored content pushing formula, bottles, and breast pumps, influencers are being treated as experts—and families are paying the price.
We’ll explore how wealth and privilege allow some influencers to access high-quality lactation care—only to ignore it or exploit it for brand deals. We’ll examine how media illiteracy leaves followers unable to separate evidence-based guidance from curated content. Crucially, we’ll highlight how commercial interests use influencers to circumvent the WHO Code, pushing marketing through back doors disguised as personal stories.
This is a call for critical thinking, better boundaries, and a media-savvy approach to lactation support in a world that’s drowning in sponsored noise.